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Over the years, more than 20 million people have tucked themselves in under a BRUNKRISSLA duvet cover. A reality beyond our wildest dreams – and proof that good quality never goes out of style.
Material
What is cotton?
Cotton is one of the world's most appreciated and used natural fibres. Textiles in cotton are soft, hardwearing and can be washed at high temperatures. They are also good at breathing and absorbing moisture – making them pleasant to wear close to the body. Today at IKEA we use more and more recycled cotton and strive to make sure that all the new cotton we use has been grown and produced with less and less amounts of pesticides, fertilisers and water.
Product story summary
The surprising success of BRUNKRISSLA
Over the last 15 years, more than 20 million people have tucked in under a BRUNKRISSLA duvet cover at bedtime - a reality that’s beyond the wildest dreams of its makers. BRUNKRISSLA was designed to be a pop of colour for a season or two. But so many people loved it that we had to make more! A decade and a half later, people are still taking BRUNKRISSLA home for a good night’s sleep. Everyone can rest easy knowing we work hard to make sure you can get the products you love.
Sustainable life at home
Cotton that’s better for everyone
Cotton is loved by everyone since it is a durable and soft natural material that breathes. To care for both the environment and people, we only use cotton from more sustainable sources, which means that less water, fertilisers and pesticides are needed, while growers see higher profits. But we don’t stop there. We are constantly developing new methods to make the world we leave for our children even better.
