GOSIG GOLDEN soft toy

For us at Children's IKEA, the safety and security of children is most important. That's why it was a major setback for us in 1997 when a plastic eye came off one of our soft toys. But it taught us that adversity can lead to something really good. In this case, it not only led to us developing even better safety procedures, but also that our soft toys gained stronger personalities. With embroidered eyes, these cuddly friends are both safe and have more character.

Children are the most important people in the world. That's why their safety is always our highest priority. By performing risk assessments and adhering to the strictest safety standards, we minimize most known risks. But we're not content stopping there. We also insist that all our toys undergo and pass tough tests. We do all this so you can trust that our play furniture is stable and our toys for babies do not contain small parts, long strings or sharp edges. That we only use safe materials goes without saying.

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

A real friend is always there when you need comfort and a big hug. Maybe you can be best friends with a soft toy? They love cuddles, are good at keeping secrets and always listen. Just like a real pet, just smaller and softer. Because we know that soft toys can become friends for life, we’ve made sure that both the seams and the bright embroidered eyes stay safely in place. You can even give your soft toy a wash. After all, even best friends need a bath sometimes.